Our Platform Unlock the power of data-driven decision-making with our advanced Bayesian Marketing Mix Modeling platform. Our software offers a powerful interface that enables you to understand the variables that affect your KPI and make simulations to gain better insights into your marketing campaigns.
Sales Decomposition and Media Attribution

At NoiseGrasp, we know that understanding the variables that affect your KPI is crucial for making informed decisions and optimizing your campaigns. Our monthly KPI Decomposition analysis breaks down controllable and non-controllable variables, giving you valuable insights that can help you achieve your goals.

In addition, our platform provides detailed information on the impact of each media investment on marketing attribution. This data is essential for maximizing your ROI and optimizing your media strategies.

Media Saturation and Decay Curves

Gain insights into the effectiveness of your marketing campaigns by understanding your saturation and decay curves. Our software provides detailed analysis of your marketing efforts, helping you optimize your strategies and understand their behaviour for maximum impact.

Full Period Return Over Investments and Media Performance

With our software, you can easily track your monthly return over investments. Gain valuable insights into your portfolio's performance to make informed decisions and stay on track to achieve your financial goals. Our intuitive platform makes monitoring your ROI effortless, so you can focus on maximizing your investments.

Media Planning and Optimization

Our platform provides an interface to make simulations and know how your KPI will be impacted given fixed monthly investments in each media channel. Added to that, our platform allows clients to optimize their marketing campaigns by imposing investment restrictions on each media channel. This helps you discover the optimum media mix to maximize your sales.

Our software even enables you to input hypothetical values for non-controllable variables, allowing our model to better optimize sales decomposition. With our platform, you can make data-driven decisions with confidence, helping your business stay ahead of the competition.