A seemingly absurd or self-contradictory condition where data is everywhere, but digital noise and constant change prevent executives from understanding the big picture and making smart decisions.
// ex: “Jane, the CEO, has years of company and industry data but, caught in a Black Box Paradox, can’t make sense of it to identify actionable growth drivers.”
Where a “Wild West” of opportunities exist and optimizing ad spend strategy can have huge positive impact. But executives are pressed to make rapid decisions in an overwhelming and dynamic environment with limited data, and find themselves asking:
Where mature brands “Defend Territory” as they deal with a constant barrage of new channels. Budgets are constantly under pressure, therefore, managing risk is critical when adjusting ad spending strategy. Executives ask themselves:
For any sized organization, we squeeze a lot more juice from your ad investments, and our tech is easy to get started with (no complex integrations or exhausting data collection).
Built over 4 years, in collaboration with world renowned mathematicians and engineers, our tech is more advanced than any other offerings
Ability to provide insights even when data is poor or limited -- the reality of most small & mid-sized companies
When experiencing hyper-growth, businesses live in a far from "linear" world. Our technologies are prepared for that world too
Provide full transparency on risks associated with multiple spending decisions, so executives can take informed decisions
Team & Machine
Baked into our methodology is the power of combining AI technology with human insight, so that client teams continuously achieve greater wins
Santiago, Chile | Manhattan Beach, CA